| Advertising & Marketing |
Internet World Guide to One-to-One Web Marketing
by Cliff Allen
- a comprehensive book that aims to help you successfully develop secure relationships with customers on the Internet. It addresses many questions about Web-related marketing, including how to choose the interactive technologies you should employ and how to handle security issues |
Electronic Selling: 23 Steps to E-Selling Profits
- Brian Jamison
- Paperback - (March 1997)
- How to handle sales and credit-card transactions on the World Wide Web. Business people and cyberpreneurs who want to make money on the Internet will find commonsense rules and cautionary advice for Web success. |
Creating Stores on the Web
- by Joe Cataudella
- Cataudella shares his insight on how to make money on the Web in Creating Stores on the Web. The guide walks you through all the necessary steps, from setting up your business plan and designing your interface to promoting your store and competing against stiff competition |
Getting Hits
- Don Sellers
- The best way to promote your corporate Web site. How to use resources such as search engines, newsgroups and mailing lists, links, and advertising to achieve your company's goals. An index lists the most popular search engines, award sites, links, and announce sites so you know where to start. |
101 ways to Promote Yourself
- by Raleigh Pinskey
- offers readers a crash course on how to get the attention they need. This book reveals the insider secrets learned from years of experience and how these low-cost, high powered techniques can carry them to the top of their market and beyond |
Internet Commerce
- by Andrew Dahl
- Help you design and build a digital storefront. You will learn how to configure your system properly to ensure security in all transactions and how to manage and maintain your digital cash system to maximize profits and business opportunities |
Net Results: Web Marketing That Works
- by Rick E. Bruner
- lot of useful advice for marketing on the Web now and in the future. Citing examples and showing screen shots of successful Web sites, the book shares online tactics that have worked for various businesses. |
The Internet Advertising Report
by Mary Meeker, Morgan Stanley
- Published by HarperCollins
- Publication date: May 1997
- Paperback
- Avg. Customer Review: 3 stars |
