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Free Printing, Advertising & Free Business Advices
For free advertising space, many publications will write articles about you or your product if you purchase advertising spaces with them. One way publications sell advertising space is to agree that if the advertisers purchase the ads, they will also receive a certain amount of free editorial spaces. This free editorial spaces essentially doubles the amount of spaces you get for a given amount of money. These editorial spaces are devoted to articles about the companies, the individuals, products or services. It has the added cachet of seeming to be the work of an outside source. The editorial companies would be written by the publication staff, or the advertiser may provide the copy. Press releases can be another excellent source of free space. A well-written press release on an interesting subject will attract the editor's interest. The editor may even follow up with a phone call for more details. The result can be anything from a paragraph to a feature article. All this comes for the price of mailing the release. Keep in mind that you want to target the publication that write about the kinds of things you are doing. Many telephone call-in shows will take calls from entrepreneurs with interesting products or stories. DTC Publishing Company, P.O. Box 1606-MM, Ozark, AL 36360 has a list of 500 stations around the country that you can contact to work out possibilities for free air time. Note that in approaching these stations you want to come across as something of an expert in your field rather than appearing to be nothing more than a salesman flogging his wares. |
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