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Advertising in College Publications
Colleges have tremendous circulation of their bulletins and newspapers. Their prices per run on advertising are fairly inexpensive for the number of prospects reached. Believe it or not, multi-millions of dollars are spent by students and their families every semesters.
If you have a new idea or product, run a test ad in one or more of the publications in your local Colleges or Universities to see if you get results. Usually a less expensive 1" ad will let you know whether your product or service is going to pull or not. If your test ad proves successful, then you may want to go to a larger ad or even a display-type ad and increase your coverage to include more bulletins and newspapers.
Another way to distribute your product is to advertise for students on campus to represent you on a commission basis and be your dealers. Many students love to make some extra money. Finding people with good contacts and influences may result in many words-of-mouth advertising and sales.
Some of the biggest sellers on campus have been radio, stereo equipments, Computer hardwares and softwares; Music tapes, CDs and DVDs; Study aids, self-improvement materials; School fads of various natures; Young adult games; Convenient Food, and any kind of special or different steins for drinking beer.
Advertising in college bulletins and newspapers gains more results during the first three days of the week. When ordering advertising, it is best to specify that your ad appear in the Monday-Wednesday editions. Thursday is okay, but Friday is definitely out; minds seem to drift toward plans for the
weekend, leaving little interest for purchasing.
Write to your local list of college publications. Ask for their rates and circulation. Work with them and let them help you get the most response from any type ad you may run.
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